Creating A Social Media Presence

Creating A Social Media Presence

Emily Siegel

Associate Director, Office of Research & Strategic Initiatives, Campus Labs

Did you see that Snap?

Catch that meme on Twitter?

Read that crazy post on Facebook?

Social media is truly changing the way we connect as a culture and society. As more and more people are getting their daily news and information from social media sites, it makes sense for institutions, departments, and offices to have a social media presence in order to foster engagement, build affinity, and share important information, news, and events as it has the power to reach a wide audience. But with so many social media sites, where do you start?

How do you decide what platforms to utilize? How often do you post? What content do you post? And when are you supposed to find time to manage these sites on top of all of your other responsibilities?

We tackle all of these questions and more in our latest eBook:

This eBook will walk you through the five phases of designing an effective social media strategy for your institution, department, or office. From developing a strategy, to creating content, to building an audience, to making it manageable, to assessing your strategy, we will take an overwhelming process and turn it into one that is methodical, intentional, and manageable!

We’ve even included a helpful worksheet to guide you through the development of your social media strategy in the eBook. This is not only a great way to develop, quickly visualize, and manage your strategy, but it can also serve as a useful tool for communicating your strategy to campus administrators, new staff, and your social media ambassadors.

Ready to start putting together your social media strategy?

Give it a read. Share with your colleagues. And, let us know what you think @LearnForwardHE.

Emily Siegel

Associate Director, Office of Research & Strategic Initiatives, Campus Labs

Dallas, TX